The Ultimate Middle East Shopping Survey 2024

Shape your 2024 retail strategy with data from the largest shopping survey ever conducted in the Middle East.

We asked 7,516 Tabby shoppers 12 key retail questions to help guide your retail strategy to increase sales in 2024.

Now more than ever, shoppers demand the perfect purchasing journey, so it's crucial to understand why customers buy what they buy. This report dives into the data and shares learnings about consumer shopping behaviour in the Middle East.

Is the retail landscape shifting as we move into a new year? Or is 2024 going to be business as usual?

In The Ultimate Middle East Shopping Survey we look at the data behind why:

1. The buying experience is almost as important as the product.
2. Fast websites and free shipping drive sales
3. In-store and online, not in-store versus online
4. Shoppers are suspicious, so create stores that feel credible
5. The Internet is the source of almost all shopping inspiration
6. Shoppers want payment flexibility