Shape your 2024 retail strategy with data from the largest shopping survey ever conducted in the Middle East. We asked 7,516 Tabby shoppers 12 key retail questions to help guide your retail strategy to increase sales in 2024. Now more than ever, shoppers demand the perfect purchasing journey, so

At Tabby, we want to help retailers make the best decisions possible by opening up access to one of the richest sources of shopping data in the Middle East.

With $6 billion in annualised retail volumes going through Tabby, we’re in a unique position to provide leading insights and analysis on Middle East retail. Was Black Friday 2023 a major retail boost or an anticlimactic conclusion to an otherwise strong year for Middle East retail?

We've crunched the numbers and analysed what a hypothetical 100 shoppers would do if they found their way into your online checkout.

The Middle East has one of the highest social media adoption rates in the world. Read this guide to learn the basics of building a paid social media advertising strategy.

Emails are one of the best ways to cut through all the noise and get your brand noticed. Find out how to create an email strategy that maximises your sales.

Fancy TV campaigns or giant billboards sometimes overshadow social media advertising. If executed well, social media is one of the few channels that can boost every single part of your funnel.

Discounting often seems to be the go to strategy to boost sales for retailers. But is it causing more harm than good?

Why is IKEA the only shop you don't have to drag me around kicking and streaming? Well, it might have something to do with the meatballs...

Your customers are the backbone to your ecommerce business. This guide shows you how to get good reviews and also how to use them effectively to grow your sales.