Michelle noticed a large Filipino population in the UAE without access to the Filipino products they love. The concept was straightforward. Build a thriving marketplace connecting Filipino buyers and sellers. However, there was an extra step. Since a large part of the money earned by the Filipino community in the

After quitting her nine-to-five job as an accounting executive, Hiral turned her attention to her passion for designing jewellery. Her goal was to take on the large jewellery brands by creating an online buying experience that imitated the in-store experience.

In this series of Muqasama guides, we take you through starting and growing your own ecommerce business. Instead of giving clickbait advice, we'll detail practical steps and relay the advice of real ecommerce entrepreneurs to ensure you get the best and most actionable tips. How to get started